Host: Lithuanian Marketing Association Annual Meeting
Place: Kernavė, Lithuania
Date: 2-December-2013
Speakers:
Mindaugas Voldemaras, CEO and Founder, TOC Sales and Marketing, UAB
Language: Lithuanian
Original topic: Šventos karvės versle
Host: Lithuanian Marketing Association Annual Meeting
Place: Kernavė, Lithuania
Date: 2-December-2013
Speakers:
Mindaugas Voldemaras, CEO and Founder, TOC Sales and Marketing, UAB
Language: Lithuanian
Original topic: Šventos karvės versle
Let’s do a quick check. How would you answer this question? If I could increase your sales tomorrow by 20 percent, could you handle the increase while:
If the only way that you could handle the increase is to increase your lead times, work overtime, or miss due dates, then you have an internal operational constraint. You don’t have a market constraint.
On the other hand, if you can answer yes and you could take a 20 percent increase in sales and not have any negative effects, then you do have a market or sales process constraint.
Lang, L. (2010). Mafia Offers: dealing with a market constraint. Theory of Constraints Handbook. New York: McGraw-Hill, 603-628.
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